I'm a Creative Director with 17 years of experience in developing above-the-Line multimedia campaigns for global brands including Amazon Prime Video, Warner Music UK/CA, NIKE, Louis Vuitton, and Puma.

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I specialise in ideating and developing multi media concepts for campaigns across TVCs, online video, social media, and Digital/Out-of-Home advertising for simultaneous launch in Europe, Middle East, and Africa. Making sure the campaign assets all speak as one cohesive message to the target audience.

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I pride myself as a creative team leader with an attention to detail, excelling at mentoring and collaborating with talented creatives to craft concepts into sharp, high-impact entertaining deliverables. Updating clients on progress, negotiating with show runners on content access, gaurdrails involving talent is key, all while meeting strict deadlines.

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I'm pleased to say having mentored 20+ creatives, led teams of up to 8 members; we've delivered campaigns that have achieved significant breakthroughs in audience engagement with impact in entertainment rates, earning me trust with stakeholders as a reliable key member of their creative teams.​