I'm a Creative Director with 17 years of experience in developing above-the-Line multimedia campaigns for global brands including Amazon Prime Video, Warner Music UK/CA, NIKE, Louis Vuitton, and Puma.

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I specialise in ideating and developing multi media concepts for campaigns across TVCs, online video, social media, and Digital/Out-of-Home advertising for simultaneous launch in Europe, Middle East, and Africa. Making sure the campaign assets all speaks as one cohesive message to the target audience.

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As a creative team leader with an attention to detail, I excel at mentoring and collaborating with talented creative professionals to craft concepts into sharp, high-impact and entertaining deliverables. Updating clients on progress and negotiating with  show runners on content access and gaurdrails involving talent is key, all while meeting strict deadlines.

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I'm pleased to say having mentored 20+ creative professionals and led teams of up to 8 members; I have delivered campaigns that have achieved significant breakthroughs in audience engagement with impact in entertainment rates, earning trust with stakeholders as a reliable key member of their creative teams.​